Sicilian-born New York-based industrial-designer Frank Gianninoto (1903-88) best-known for creating the iconic red and white flip-top box for Marlboro cigarettes and the soup can for Campbells is virtually unknown as a designer of spirits packaging.  Although credited for some work for Wild Turkey any visual record of the result is elusive.  Following the creation of the aperitivi d’italia compagnia internazionale in 1962 by Jacobacci-Casetta, an intellectual property firm based in Turin, Gianninoto was hired to design the bottles, caps and labels for a range of pre-mixed drinks.  The four products:  Monte Carlo, L’Infuso del Cardinale, Bacio d’Italia and Veiturin were meant to symbolise desire (an hysterically funny TV spot can be found on Youtube under Veiturin).  The form of each bottle, with Frank Gianninoto’s name impressed into the foot, is highly original, as are the labels, but the caps are the real innovation.  A mitre for the Cardinale, a French policeman’s hat for Monte Carlo and a nondescript cylindrical yellow cap for the Veiturin; the latter, which pivots open 5mm so that the drink can be poured before the cap is twisted back into place, won the Eurostar of Packaging Award (Oscar dello Imballaggio).  Presumably because a major Manhattan design firm was hired for the packaging, these drinks were for the US as well as the European market.  A very interesting footnote from the portfolio of an ex-pat Italian.

https://www.youtube.com/watch?reload=9&v=y6cYYXLyAUQ