Glenfiddich was an early advocate of the single malt Scotch category, and their faith is rewarded today by being one of the best-selling Scotch brands in the world. The distillery was built by William Grant in 1886, distilling its first spirit on Christmas day the following year. Today it is still part of the family-owned, William Grant & Sons. They became the first distillery to market their single malt brand in 1963, and were the first to open their facility to visitors. Glenfiddich was an important trailblazer in the whisky industry, who's contribution cannot be forgotten. The scale of their operation today is a testament to this.

This is a 1970s release of the core-range product, presented in the iconic triangular bottle, designed for the company in 1956 and first used for the Glenfiddich brand in 1961. The 1970s was also the first decade that the world-famous stag logo was adopted. Interestingly, despite being the world's first single malt brand, the words Pure Malt were given prominence over "single malt" on the label until the year 2000. 

In the 1970s and 1980s, Glenfiddich marketed different age statements in different markets. The US were sold a 10 year old, Japan got a 10 and 12 year old, and this 8 year old was predominantly sold in Italy. They were all replaced by a non-age statement expression in the 1990s.